Highlights
Media

September 7-10, 2026 | SWEECC•Shanghai

2026 Maison Shanghai

Back to Supplier Directory
顾家家居 Logo

Wei Zhongtang (Shanghai) Enterprise Development Co., Ltd.

Manufacturer Servicer Design Studio

I. Brand Overview Wei Zhongtang (Shanghai) Enterprise Development Co., Ltd. is a cultural and creative enterprise with "Family Spiritual Space" as its core positioning. Guided by the mission of "bringing Zhongtang culture back into contemporary homes," the company transforms the ritual order of thousand-year-old Zhongtang culture into spatial solutions adaptable to modern residences through modular Ming-style furniture design, revitalizing fine traditional culture in contemporary life. II. Core Philosophy Wei Zhongtang has pioneered the new category of "Family Spiritual Space." Its core concept, "Li Ting" — the contemporary transformation of the Zhongtang form — condenses the spatial ethics of traditional Zhongtang into a modern residential philosophy of "centrality as honor, symmetry as order, elevation as reverence, and solemnity as rectitude" through Wei Zhongtang's "chip-like integration." It integrates four major functions — dining, entertaining guests, home education, and ritual worship — into one space, allowing limited space to carry infinite depth of living. Using modern design language, Wei Zhongtang reconstructs the cultural DNA of traditional Zhongtang, transforming this quintessentially Chinese symbol of ritual, aesthetics, and philosophy into a tangible, experiential, and evolving vehicle for daily life. Its core value is "Harmony and Beauty." III. Product System Rooted in Ming-style furniture and shaped by modular design, Wei Zhongtang offers three series — 6, 7, and 8 — precisely tailored to apartment layouts ranging from 90 to 200 square meters. Each set comprises six classic Ming-style pieces: a long narrow table (Qiaotou An), two side tables (Huaji), a square table (Fang Zhuo), and two official's hat armchairs (Guanshi Yi). The dimensions of the furniture have been meticulously refined through ergonomic research, balancing practicality, affordability, fashionability, and cultural authenticity. IV. Culture & Mission Wei Zhongtang is dedicated to "welcoming national essence culture back home and embedding traditional culture within the family." Through cultural events such as nationwide calligraphy exhibitions themed "Harmony and Beauty," the brand strips calligraphy art of its "aloof" aura, turning it into an atmosphere creator within the home. Starting from Xinchang Ancient Town in Shanghai and advancing to major venues like the Shanghai World Expo Exhibition Hall, Wei Zhongtang presents itself as a pioneer of the "Family Spiritual Space" category, showcasing the contemporary vitality of traditional Chinese culture to the world. Brand Mission: Bring national essence culture home; let traditional culture take root in the family. Brand Vision: Promote Chinese culture; contribute to the advancement of civilization. Core Value: Harmony and Beauty. Brand Slogan: Within every inch lies ritual order; space carries civilization.

Booth: H1L50
Main Products: Filing Cabinet / Storage / Safe Box、Customisation
Annual Output Value: Less than 20 million

Basic Company Information

Company Name Wei Zhongtang (Shanghai) Enterprise Development Co., Ltd.
Brand Name 微中堂
Social Credit Code 91330100793655954W
Date Established 2018年4月
Total Employees fewer than 10 members
Annual Output Value Less than 20 million

Products & Markets

Business Scope

Filing Cabinet / Storage / Safe Box、Customisation

Exhibition History

Sinoexpo Exhibitor Yes
Editions Exhibited 1
Most Recent Entry Maison ShangHai 2026
Exhibition Date 2026
Booth Number H1L50
Past Exhibitions Maison ShangHai 2026