September 7-10, 2026 | SWEECC•Shanghai
2026 Maison Shanghai
I. Company Profile SanTrees Natural Lacquer Cultural Industry Development Co., Ltd. of Fujian was founded in 2025 and indirectly wholly owned by SanTrees Coatings Co., Ltd. It serves as the core strategic operation platform of the Group for developing natural lacquer business and integrating intangible cultural heritage (ICH) inheritance with modern industrial innovation. Rooted in Putian, the birthplace of Min-style lacquer art, the company draws on the parent group’s mature coating R&D technologies and comprehensive industrial resources for natural lacquer. It has built a diverse portfolio of physical facilities including the China Lacquer Art Museum, Lacquer Culture Experience Center, and a 5,000 sq.m. Natural Raw Lacquer R&D & Production Center with a standardized practical research workshop, forming a complete national lacquer industrial ecosystem integrating R&D, manufacturing, cultural tourism education and product sales. The company’s business scope covers the lacquering design, custom manufacturing and finished-product sales of wooden, metal and composite furniture, daily household lacquerware, and original lacquer art crafts. It also extends supporting businesses such as art appraisal & evaluation, cultural and artistic event organization, and forest product collection, forming a full industrial chain spanning raw lacquer materials, ICH lacquer decoration processing, cultural & household product commercialization, and Ichi research & training communication. As a national-level intangible cultural heritage, traditional lacquer craft carries thousands of years of Oriental aesthetic heritage. Adhering to the development philosophy that "standards underpin industrialization", the company leads the establishment of a full-chain standard system for raw lacquer. It inherits ancient lacquer techniques including linen cloth reinforcement, plastering and hand polishing, integrates contemporary spatial aesthetics, and expands the application of natural lacquer in residential furniture, home decoration, cultural creation and art installations, bringing this time-honored ICH craft out of exhibition halls and into daily life. Guided by the core quality policy Uphold Lacquer Craftsmanship, Deliver Premium Oriental Hue Quality, the company rigorously controls every procedure from cloth mounting, primer coating, repeated grinding to hand polishing with craftsman spirit. We adopt natural raw lacquer as the core raw material to produce lacquer products with mild texture, durability and profound cultural charm. Meanwhile, we cooperate with numerous universities and design associations nationwide to build research & training bases, offering tiered training courses on lacquer craftsmanship. Empowering manufacturing with culture and driving innovation with traditional craft, we continuously advance the living inheritance and modernized commercial innovation of national-level lacquer ICH. II. Product Profile 1. Product Categories The company specializes in three major categories of lacquered products: lacquered furniture made of wood, metal and composite materials, daily functional lacquer householdware, and original natural lacquer art crafts. We provide one-stop customized services covering scheme design, traditional lacquer processing and finished product delivery. 2. Craftsmanship & Quality Advantages All products are crafted with national-level intangible cultural heritage lacquer techniques, following dozens of ancient procedures including linen reinforcement, cloth mounting, base plastering, primer coating, multi-layer lacquer application, hand grinding and polishing. In strict compliance with our quality policy Uphold Lacquer Craftsmanship, Deliver Premium Oriental Hue Quality, only natural raw lacquer is adopted as core material without inferior chemical substitutes. Finished lacquer surfaces feature mild, translucent texture and rich color layers, with outstanding wear and corrosion resistance for long-term service life, balancing practicality and collectible Oriental aesthetic value. Leveraging SanTrees Group’s accumulated coating R&D expertise, we integrate modern material science with traditional lacquer art. Customized lacquering processes are developed for wood, metal and composite substrates to solve challenges such as poor paint adhesion, moisture damage and deformation, reconciling authentic ancient texture with modern household demands. A standardized quality control system is implemented across all links of design, production, lacquer decoration and factory inspection, with a mandatory quality target of customer satisfaction score ≥98 points to minimize finished product defects. 3. Application & Cultural Value (1) Lacquered Furniture: Custom lacquered furniture for high-end private residences, show flats, tea rooms and cultural tourism spaces, with optional decorative textures such as lacquer painting, mother-of-pearl inlay, color gradation lacquer and needle carving to create differentiated Oriental spatial aesthetics. (2) Daily Household Lacquerware: Lacquer trays, boxes, tea sets, display ornaments and other daily articles that combine practical functions with soft furnishing decoration, popularizing natural lacquer aesthetics for mass consumption. (3) Lacquer Art Crafts: Original lacquer paintings, bodiless lacquerware, art installations and master co-branded lacquer collections for art collection, high-end gifts and exhibition display. All products embody the core cultural essence of "National Lacquer, National Hues". Each lacquer piece functions as both durable daily householdware and a cultural carrier inheriting millennial ICH craftsmanship, realizing the innovative popularization of traditional lacquer art from exclusive art collection to mass residential scenarios.