Shaanxi Litang Muma Cultural and Creative Co., Ltd.

Exporter Trade Company Retailer Design Studio

Shaanxi Litang Muma Cultural and Creative Co., Ltd. Founded in 2019, Shaanxi Litang Muma Cultural and Creative Co., Ltd. specializes in urban cultural‑tourism IP development, cultural‑and‑creative design, brand operation and global promotion. It has built a full‑industrial‑chain system covering original design, manufacturing, channel sales and cross‑border cooperation, serving as a benchmark enterprise for Shaanxi’s cultural‑and‑creative products expanding nationwide and globally. Led by veteran cultural‑and‑creative master Li Xiangyu with over 20 years of industry experience, the company has provided services for many national‑level cultural and museum institutions including the Palace Museum and the Terracotta Army Museum. It has won 16 national‑level design awards as well as numerous provincial and municipal honors, and is a key demonstration enterprise for the high‑quality development of Shaanxi’s cultural‑and‑creative industry. Its in‑house brand “Xi’an Things” has established more than 600 sales outlets across Xi’an and the rest of China. Boasting original IPs such as Tang Fugui, Xi‑Xi & An‑An, and Qin Dada & Qin Pangpang, the brand acts as a vital vehicle for Shaanxi’s cultural outreach. The core IP Tang Fugui is inspired by the Six Steeds of Zhao Mausoleum. Crafted with Tang‑dynasty aesthetics, this blessing‑themed cultural‑tourism IP embodies auspiciousness and well‑being, integrating profound cultural connotations and sound commercial value. It has received multiple national‑level awards and been featured in national‑level foreign‑affairs events and international competitions. With over 800 million total online exposures and revenue exceeding 100 million yuan, the IP has been covered by authoritative media at home and abroad. It is available on the Yangshi Video Mall and has made appearances at major events including the China‑Central Asia Summit and Chengdu Universiade. Meanwhile, Tang Fugui has been showcased at top‑tier international exhibitions, successfully tapping into overseas markets and emerging as a representative of Shaanxi‑origin cultural‑and‑creative exports. The company has entered into strategic cooperation with dozens of well‑known entities including China Post, Vanke, Hongqi and CCTV. It has rolled out IP co‑branding projects with multiple cities and China Aerospace Science and Technology Corporation, and launched the Global Hundred‑Artist Cooperation Program to continuously elevate the artistic standard and international influence of its IP assets.

Booth: H4D80

Basic Company Information

Company Name Shaanxi Litang Muma Cultural and Creative Co., Ltd.

Social Credit Code 91330100793655954W

Date Established 2019年3月5号

Products & Markets

Main Markets China Mainland

Exhibition History

Sinoexpo Exhibitor Yes

Editions Exhibited 1

Most Recent Entry Maison ShangHai 2026

Exhibition Date 2026

Booth Number H4D80

Past Exhibitions Maison ShangHai 2026